Privacy Policy
We at AO Swag respect your privacy and value the relationship we have with you. This Privacy Policy is designed to tell you what information about you AO Swag collects and how AO Swag uses and shares that information.
This Privacy Policy applies to information collected by AO Swag, Advanced Graphic Products, Inc., AO Swag and any affiliate or subsidiary companies (“AO Swag,” “we,” or “us”), offline or online, including, but not limited to, websites that are directed at individual customers, such as aoswag.com and merchorders.com, and sites that are directed to enterprise customers, such as bookvolume.com and all other websites, features, applications, store kiosks, widgets or online services that are owned or controlled by AO Swag, and that post a link to this Privacy Policy (collectively, the “Services”).
The Services include the online stores operated by AO Swag on behalf of colleges and universities, or other higher education institutions, online corporate stores operated by AO Swag on behalf of third-party companies, community forums, and contests or sweepstakes offered or operated by AO Swag.
Please review this Privacy Policy carefully. Please note that certain features or services referenced in this Privacy Policy may not be offered on all Services or through all features at all times.
Information We Collect About You
You may provide AO Swag with “Personal Information” (which is information that can be used to contact or specifically identify an individual, such as your full name, mailing address, mobile number, and email address), account information (such as a password or other information that helps us confirm that it is you accessing your account), and demographic or other information (such as your zip code).
Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).
We will also collect payment information (typically, credit card account information) if you choose to purchase products or services through the Services.
When you make a purchase or otherwise transact with AO Swag, whether online or offline, we will retain information regarding those purchases and transactions, including, but not limited to, products purchased, location of purchase, and how frequently you make purchases.
Any information combined with Personal Information will be treated as Personal Information.
Information the Services Automatically Collect or Process
We and our third-party service providers, including analytics providers and third-party content providers, may automatically collect certain information whenever you access and use the Services (“Usage Information”).
Usage Information may include the type of device you are using to access the Services, the areas of the Services that you access or use, and the time of day you used the Services, among other information.
In addition, we automatically collect your IP address or other unique identifier (“Device Identifier”) for any mobile phone, tablet or other devices you may use to access the Services. A Device Identifier is a number that is automatically assigned or connected to the device you use to access the Services, and our servers identify your device by its Device Identifier.
Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information.
AO Swag does not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to our sites, and we do not alter any of our data collection and use practices upon receipt of such a signal.
Methods Used to Collect Usage Information
The methods used to collect Usage Information may include the following:
Cookies
A cookie is a data file, which we place on a device when it is used to visit the Services or otherwise access our online content.
Cookies may be used for many purposes, including, without limitation, remembering you and your preferences, tracking your visits to our web pages, and displaying offers related to your prior activity on the Services.
We may also use technologies such as cookies to provide you with enhanced online display advertising tailored to your interests.
Some of these cookies may send some of your information to third parties.
For additional information on the type of information collected by cookies, including how to opt out of receiving interest-based advertising, please see the “Third Party Ad Servers and Analytics Providers” section of this Policy.
Web Beacons
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our web pages and e-mail messages.
Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon.
Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Services, monitor how users navigate the Services, count how many e-mails that were sent were actually opened, or count how many particular articles or links were actually viewed.
Embedded Scripts
An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on.
The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.
Other Technologies
In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes.
Information Third Parties Provide About You
We may receive information about you from third parties. For example, your school may provide us with information about you, such as your email address.
We may supplement and combine the information we collect with information provided by third parties for a variety of reasons, including to provide you with information, services or products you have requested,
to enhance our ability to serve you, to tailor content, and to offer you opportunities to purchase products or services that we believe may be of interest to you.
In those cases, we will apply this Privacy Policy to the combined information.
Protection of Children’s Privacy
The Services are intended for general audiences and are not directed at children under the age of 13.
We do not knowingly collect personal information from individuals under 13.
If we obtain actual knowledge that any information we collect has been provided by a child under the age of 13, we will promptly delete that information.
Community Forums and User Content
AO Swag provides the opportunity to participate and post content publicly in forums on the Services, through interactive features, and through other communication functionality (“Community Forums”), including AO Swag official social media accounts on Facebook and Twitter.
You may choose, through such features or otherwise, to submit or post reviews, photographs, videos, questions, comments, suggestions, or other content (collectively, “User Content”).
Please note that certain information, such as your name, may be publicly displayed on the Services along with your User Content.
If you submit User Content in one of our Community Forums, such as by posting photos, commenting on a blog, or participating in online forums or communities at our Service, depending on your privacy settings this information may become public on the Internet. Therefore, we cannot prevent further use of this information.
You can control what data you share through privacy settings available on some Social Networks. For more information about how you can customize your privacy settings and how Social Networks handle your personally identifiable information, please refer to their privacy help guides, privacy policies, and terms of use.
Social Features
Functionality on the Services may permit interactions that you initiate between the Services and a third-party website or service (“Social Features”).
Examples of Social Features include enabling you to “like” or “share” content from the Services to other websites or services, or to “like” or “share” our page on a third-party service and to otherwise connect the Services to a third-party website or service.
If you choose to share content or to otherwise post information through the Services to a third-party site or service, or vice versa, that information may be publicly displayed.
Similarly, if you post information on a third-party platform that references an AO Swag product (e.g., by using a Twitter hashtag associated with an AO Swag brand product in your tweet), your post may be published on our Services.
Also, both AO Swag and the third party may have access to certain information about you and your use of the Services and the third-party site or service.
In addition, we may receive information about you if other users of a third-party website give us access to their profiles and you are one of their “connections” or information about you is otherwise accessible through your “connections” web page, profile page, or similar page on a social networking or other third-party website or interactive service.
The information we collect in connection with Social Features is subject to this Privacy Policy.
The information collected and stored by the third party remains subject to the third party’s privacy practices, including whether the third party continues to share information with us, the types of information shared, and your choices with regard to what is visible to others on that third-party website or service.
How AO Swag Uses Your Information
Any information you provide or that is collected by us may be combined with any other information you provide to us, is provided by third parties, information we collect through the Services, or otherwise.
We may use the information we collect or receive, including Personal Information and Usage Information:
- To allow you to participate in features we offer or to provide related customer service including, without limitation, to respond to your questions, complaints or comments;
- To tailor content, recommendations, and offers we display or otherwise provide to you;
- To confirm or fulfill an order you have made or authorize or complete a transaction you have requested;
- To provide you with information, products or services that you have requested or agreed to receive or that we otherwise believe will interest you, either on behalf of AO Swag or third parties, and which may include advertisements or special offers;
- To improve the Services and our products and for internal business purposes, analyzing usage of our Services and purchase of our products;
- To contact you with regard to your use of the Services and, in our discretion, changes to our policies for the Services;
- To enforce applicable agreements and policies for the Services, to prevent fraud, to comply with all applicable laws and AO Swag’s corporate reporting obligations;
- As otherwise described in this Privacy Policy and for purposes disclosed at the time you provide your information or with your consent.
How AO Swag Shares Your Information
AO Swag may share your information in the following cases:
With Affiliates, Subsidiaries and Business Partners
AO Swag may disclose your information to our affiliates and subsidiaries. When you make an online purchase from one of the stores we operate for our business partners, or when you purchase merchandise that is licensed by our business partners (e.g., collegiate apparel), we may share your personal information, and information regarding those purchases and transactions, with our business partners.
With Your Consent
AO Swag may share your information with other third parties with your consent.
With Marketing Service Providers
AO Swag may disclose your information to our third-party marketing service providers. When you provide your email address and contact information using our Services or during a purchase at one of our eCommerce stores, we may share your personal information—and information regarding those purchases and transactions, including your payment information—with our marketing providers for promotional offers, interest-based advertisements, and messages.
You may opt out of receiving marketing messages from us by following the opt-out instructions provided in those messages.
As Required by Law
AO Swag may disclose any information we deem necessary, at our sole discretion, to comply with laws, regulations, legal processes, or governmental requests; to respond to intellectual property claims; to enforce our Terms of Use or other policies; or to protect the safety, rights, property, or security of individuals or organizations.
We may use Device Identifiers to identify users, in cooperation with copyright owners, internet service providers, wireless providers, or law enforcement.
To Prevent Harm or Loss
AO Swag may disclose information when we believe it is necessary or appropriate to prevent physical harm, fraud, financial loss, or in connection with suspected or actual illegal activity.
In Connection With a Sale of AO Swag’s Business
AO Swag reserves the right to transfer information in the event we sell or transfer all or part of our business or assets. This may include transfer to a new owner, co-owner, or operator of the Services, or in the context of a corporate merger, consolidation, restructuring, or similar event—including during due diligence processes.
Non-Personal Information
We may share non-personal information (e.g., aggregate statistics, demographic data, usage information) with third parties including advertisers, content providers, and analytics services. These third parties may also collect non-personal information when you use or visit our Services.
Third-Party Service Providers
We may use third-party providers for services like order fulfillment, analytics tracking, and administrative operations. These providers may be given access to personal information as needed to perform services on our behalf. They are not authorized to use or disclose your information except as required to provide their services or to comply with law.
Sweepstakes, Contests and Promotions
We may run promotions, sometimes in partnership with third parties. If you enter a sweepstake or contest, personal information (e.g., your name, email, and shipping address) may be disclosed publicly or to partners for prize delivery and winner announcements, or as legally required or allowed by official rules.
If a promotion is co-sponsored, the co-sponsor may also receive your personal information when you enter.
Third Party Ad Servers and Analytics Providers
AO Swag works with third-party network advertisers, ad agencies, analytics service providers, and other vendors to:
- Serve third-party advertisements on and through the Services
- Provide information regarding traffic on the Services (e.g., pages viewed and user actions)
- Serve AO Swag advertisements on other websites, mobile apps, and online platforms
- Provide data on how users interact with the Services and our advertisements
For example, if you click one of our ads, our service providers may track which ad you clicked and where you were viewing it. Similarly, if you click on an ad on our Services, providers may track the page you were on and share that with the advertiser.
Ads you see may be served by one or more third parties, who may use data about your activities on our Services and other platforms to show you targeted ads based on your interests.
These third-party service providers may set and access their own tracking technologies (such as cookies and web beacons) on your device. They may collect or access information about you—including interest areas, usage details, and possibly Personal or payment information tied to transactions.
These third parties may collect data across sites and over time. Their cookies and web beacons may be used to:
- Serve you targeted advertisements
- Prevent you from seeing the same ad multiple times
- Conduct research on ad effectiveness
Some providers AO Swag uses are members of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) Self-Regulatory Program.
To learn more about targeted advertising and opt-out procedures:
Please note that opting out through these mechanisms does not stop all advertising. You will still receive general, non-targeted ads on our Services and elsewhere online.
Account Preferences and Updating Your Information
You may be able to review and update your account information through the Services, including certain Personal Information and your communications preferences.
You may opt out of receiving marketing e-mails from us by following the opt-out instructions provided to you in those e-mails.
Please note that we reserve the right to send you certain communications relating to your account or use of the Services (for example, order confirmations) and these transactional account messages may be unaffected if you opt out from marketing communications.
If you sign up to receive any SMS or MMS messages that we may offer, you may unsubscribe by replying “STOP”.
Additional information on SMS text messaging can be found in the “Mobile Services” section of our Terms of Use.
Third Party Applications/Websites
The Services may permit you to link to other applications and websites. Such third-party applications/websites are not under the control of AO Swag and such links do not constitute an endorsement by AO Swag of those other applications/websites or the services offered through them.
The privacy and security practices of such third-party applications/websites are not covered by this Privacy Policy and AO Swag is not responsible for the privacy or security practices or content of such applications/websites.
Security
We take commercially reasonable security measures to secure the personal information submitted to us, both during transmission and once we receive it, using administrative, technical, and physical controls designed to reasonably safeguard information that can individually identify you.
However, no method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee the security of any information you submit and you do so at your own initiative and risk.
Users Residing Outside the United States and Consent To Transfer
The Services are operated in the United States. If you are located outside of the United States, please be aware that we may transfer, process, or provide access to information we collect, including your Personal Information, to AO Swag based in the United States.
We may also transfer or provide access to your information, including Personal Information, to our offices or service providers in other countries where the privacy and data protection laws may not be as comprehensive as those in your country of residence or citizenship.
By using the Services, or providing us with any information, you fully understand and unambiguously consent to this use, transfer, processing, and storage of your information in the United States or another country other than your own.
You are solely responsible for compliance with any data protection or privacy obligations in your jurisdiction when you use the Services or provide us with Personal Information.
Regardless of where we transfer your information, we still protect your information in the manner described in this Privacy Statement.
Your California Privacy Rights
If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by AO Swag to third parties for the third parties’ direct marketing purposes within the immediately preceding calendar year.
AO Swag will provide you with a list of the categories of personal information disclosed and a list of the names and addresses of the third parties.
To make such a request, please send an email to customerservice@aoswag.com.
If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted.
To make such a request, please send an email with a detailed description of the specific content or information to customerservice@aoswag.com.
Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
HOW TO CONTACT US
If you have any questions or comments about this Privacy Policy, please contact us by email at
customerservice@aoswag.com or by telephone at 972-471-5400.
You also may write to us at:
AO Swag
750 Gateway BLVD,
Coppell, TX 75019.
Questions or comments submitted through other means, such as Wall posts, may not be received or addressed.
For purchase questions, please contact the AO Swag Customer Service Team at
customerservice@aoswag.com, or call 972-471-5400.
Updates to This Privacy Policy
We ask that you read this Privacy Policy from time to time. AO Swag may modify this Privacy Policy at any time in its sole discretion.
Please review this Privacy Policy frequently to stay updated about any changes.
If we make material changes to this Privacy Policy that reduce your rights under this Privacy Policy, we will provide you notice by prominent posting on our sites.